In this episode, Libby Rothschild, Podcast host, CEO, and owner of Dietitian Boss, interviews Shelly as she shares her inspiring journey from participating in cooking competitions in her youth to creating her brand Skinny Louisiana. She discusses how 4-H competitions shaped her love for cooking and her decision to pursue a career in dietetics and culinary arts. Shelly highlights the importance of integrating personal stories into brand building, offering practical advice for dietitians on how to start sharing their stories and building a brand. She emphasizes the role of social media, email marketing, content repurposing, and leveraging personal connections in growing a business. Shelly also provides tips on time management, prioritizing tasks, and identifying target markets. Lastly, she shares her personal anecdotes and the key moments that signaled the growth and success of her brand.

🔑 Key Takeaways:

BIO: 

Having won her first cooking contest at the age of 12, Shelly Marie Redmond, MS, RD, LDN, lives for the kitchen. Shelly is an award-winning dietitian and the author of the Skinny Louisiana™ Cookbook series.

Born in Louisiana, Shelly started her career developing recipes and conducting food demonstrations marrying the authentic and delicious flavors of Louisiana cooking with principles of healthy eating. These principles are in her cookbooks, Skinny Louisiana Facebook page, and her private practice.

Shelly quickly realized not everyone loves Cajun cooking and that is ok! Shelly took this to YouTube and started the channel, Dietitian Shelly, where she focuses on low carb and diabetic recipes.

It’s been a wild ride, and you can find her embracing her Cajun roots in her kitchen with her husband, 2 children, and 2 cats, William Tucker and Jefferson James.

Connect with Libby:

Instagram: @libbyrothschild | @dietitianboss 

YouTube: Dietitian Boss

Connect with Shelly:

Email: [email protected]

YouTube: Dietitian Shelly

Resources:

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