Today Rion Willard sits down for a conversation with Seán McAlister of the architectural design firm Seán and Stephen. Seán and Stephen is an architecture practice based in East London.

Seán and Stephen works on a wide range of projects, from domestic extensions and residential developments through to affordable co-working spaces, permanent public artworks, temporary museum installations, and high street regeneration projects.

In today's episode of the Business of Architecture show, you'll discover:

• How Seán McAlister and Stephen Mackie used a competition to launch their design firm
• One thing you should never do when dealing with a client who has worked with architects before
• One clever strategy for dealing with a client's unrealistic budget expectations
• How to get more architecture project referrals
• How to sell architecture effectively in a natural, non-offensive way