August 02, 2024

From Diesel to Dollars: Building a Better Shop [RR 977]

43 minutes

Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network

Parker Branch discusses the secrets behind his efficient diesel repair shop in Littleton, Colorado. From morning huddles and service advisor check-ins to specialized technician carts and effective communication, Parker shares insights and strategies that have propelled his shop to success.

Parker Branch, Branch Automotive, Littleton, CO.

Show Notes

Watch Full Video Episode

AARO Trade Show Management/Lindertech Training, September 12th-14th, 2024: aaro.ca

‘Leadership Intensive 1: Discovering, Releasing & Empowering Extraordinary Human Potential' with Michael Smith: https://www.wearetheinstitute.com/upcoming-events

Morning Huddles Importance (00:03:04) Discussion on the significance of daily morning huddles for team engagement and communication.

Business Operations Overview (00:04:28) Parker Branch discusses his automotive business journey and productivity goals for the future.

Productivity and Lean Operations (00:05:15) Focus on productivity, morning huddles, and strategies for maintaining a full service funnel.

Volume of Operations (00:06:55) Parker shares his business's financial goals, aiming for over $4 million this year.

Team Dynamics and Leadership (00:08:16) Parker discusses the importance of having a strong leadership team and integrating ideas.

Coaching and Mentorship (00:09:57) Parker Branch shares his journey to becoming a coach for The Institute, focusing on accountability and learning.

Morning Huddles Continuity (00:11:54) The morning huddle continues effectively even when Parker is away at conferences.

Customer Service Strategy (00:12:43) Parker details the structure and roles of service advisors to maintain workflow and customer satisfaction.

Emissions Testing Integration (00:15:05) Discussion on integrating emissions testing into their service offerings and its impact on business.

Digital Vehicle Inspection (00:16:51) Parker explains the concept of a Digital Vehicle Inspection (DVI) and its importance in customer communication.

Keeping the Funnel Full (00:18:05) Strategies for maintaining a steady flow of work and managing technician workloads efficiently.

Role of Lead Technician (00:23:27) Discussion on the responsibilities of the lead technician in managing workflow and accountability.

Service Advisor Check-ins (00:24:40) Overview of service advisor interviews conducted twice daily to ensure accountability and communication.

Efficiency in Tool Organization (00:29:58) Exploration of how tool carts are organized for maximum efficiency in a tight workspace.

Technology Integration Between Buildings (00:36:01) Discussion on technology systems linking new and existing buildings for seamless operations.

Lessons from 15 Years in Business (00:36:36) Reflection on the past 15 years and the importance of coaching in the automotive industry.

Starting from a Two Bay Shop (00:37:40) Parker shares his journey starting in a small two bay shop and achieving significant success.

Guerilla Marketing Techniques (00:39:07) Discussion on creative marketing strategies, including standing on the street with a sign to attract customers.

The Importance of Business Education (00:40:17) Parker emphasizes learning through resources like the chamber of commerce and the value of adult education.

Continuous Learning and Development (00:41:25) The importance of ongoing education and learning from other shop owners.

Monitoring KPIs for Success (00:42:27) Parker stresses the need to pay attention to key performance indicators to ensure fair compensation for staff.

Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network

Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com

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By Carm Capriotto, AAP

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