If you’ve ever felt like your passions were “too much,” or worried that loving something wholeheartedly wasn’t acceptable as an adult—this conversation is for you.

In this episode, Allison sits down with A.J. Wolfe, founder of the wildly popular Disney Food Blog and newly published author of Disney Adults. With over 16 years of experience building a thriving media company and community, A.J. shares the untold story behind the Disney adult fandom—including the joy, the side eyes, the addiction, and the incredible sense of belonging.

They talk about what it takes to keep up in the ever-changing world of digital media, the realities of starting messy, and why doing hard things is the key to building confidence and success. A.J. also opens up about writing her debut book, how it pushed her out of her comfort zone, and how serving her audience remains at the heart of everything she creates.

Whether you’re a Disney fan, a multi-passionate creative, or someone dreaming of writing a book or launching a brand—this episode is filled with honest insights, permission to be unapologetically yourself, and a whole lot of inspiration.

Episode Highlights:

• The origin story of Disney Food Blog—and why A.J. created what didn’t exist yet
• How she built a multi-platform media company that now includes YouTube, Instagram, TikTok, and more
• Why Disney Adults was the book she always wanted to write—and why it’s more than just a love letter
• The misunderstood stereotypes of Disney adults and the reality behind them
• Lessons learned from evolving digital platforms and staying ahead of media trends
• The power of starting messy, staying flexible, and doing the hard things first
• The difference between vanity metrics and real business success—and how A.J. defines true impact
• Advice for aspiring authors, creators, and entrepreneurs ready to chase big dreams
• What confidence means to A.J.—and how her 11-year-old keeps her accountable to that growth
• Her favorite source of business inspiration (spoiler: it’s Gary Vee!)

This episode is a must-listen for anyone who’s ready to own their passion, embrace their quirks, and turn what they love into something that makes an impact. A.J. Wolfe’s story is a powerful reminder that when you start before you’re ready, stay in service to your audience, and lean into what brings you joy, you’re not just building a brand—you’re creating a legacy.

Buy the book: https://amzn.to/3IwxDbC 

Connect with Allison

• Interested in working together? Fill out this form.
• www.instagram.com/allisonwalsh
• www.shebelievedbook.com
• www.allisonwalshconsulting.com
• Build Your Brand On Demand
• Download The Be Unforgettable Playbook