Michele Ferron is the founder of fully bootstrapped Once Upon A Tuesday–selling calendars and planners for design lovers.

Founded in 2020, Once Upon A Tuesday now sells via their Shopify store, Etsy, and Wholesale. They’re on track to hit £1,000,000 in annual sales this year, and have a growth rate of 100% year on year.

Hit PLAY to hear:

• Michele’s accidental eCommerce journey from Etsy to Shopify to wholesale
• Their motivation to venture into wholesale
• How they handle the ever-changing stationery market
• Why selling dated and seasonal products works for Once Upon a Tuesday
• How collaborations, affiliates, and partnerships fit into their eCommerce strategies
• The importance of getting both negative and positive customer reviews
• Why becoming a B Corp certified brand is a goal that goes beyond sustainability

Key timestamps to dive straight in:

[03:37] Successful calendar design led to a successful Etsy business.

[08:12] Challenging process, but created reusable acrylic wall decor.

[09:20] How they create products that stay on-brand.

[13:30] Selling seasonal products and dealing with inventory concerns.

[15:47] The importance of both negative and positive reviews.

[17:00] Doing things right in the business, and not just on the sustainability side.

[18:39] Listen to Michele’s top eCommerce tips.

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