If I take a look at your slide deck or presentation outline and I can’t tell that the content is yours (vs. another speaker on your topic), you’re in danger of being a commodity speaker.

Commodity speakers are undifferentiated and interchangeable.

It will be harder for you to attract higher-profile speaking engagements, raise your speaking fees, and generate quality leads at your presentations.

What you want instead is for your content to position you as a thought leader. You will have a much bigger impact on your audiences and your speaking will be an effective marketing channel and revenue stream in your business.

Now more than ever it's time to escape the expert trap that will keep you undifferentiated and interchangeable with other experts and with the A.I. and instead step into thought leadership.

This is how you’ll stay relevant in the age of A.I. were rapidly entering.

In this episode, you'll learn:

• Why the "expert trap" holds you back and how to break free
• How to develop a compelling perspective that sets you apart
• The power of creating intellectual property to establish your unique voice
• How personal storytelling can deepen your impact and connection with your audience

 

(This episode originally aired as epiosde 327 on May 2, 2023.)

 

Links:

Show notes at https://www.speakingyourbrand.com/327 

Watch the video replay: https://crowdcast.io/c/syb-speaking-ai

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 

Connect on LinkedIn: https://www.linkedin.com/in/carolcox

Related Podcast Episodes:

• Episode 313: How to Thrive in the Age of A.I. with Carol Cox

• Episode 342: I Almost Got Stuck in the Expert Trap: How I Created My Recent Successful Conference Presentation