The Business of Executive Coaching

From ghosting to growth - the funds are in the follow up!


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In this episode of The Business of Executive Coaching, I explore a critical yet often neglected area of business development—effective follow-up. Many coaches assume they’re following up enough, but in reality, missed opportunities often come down to the a lack of structured and strategic approach to follow up.

The most successful coaches aren’t just great at delivering results—they’re also skilled at nurturing relationships and keeping conversations going. As the saying goes, “the funds are in the follow-up.”

What you’ll learn in this episode:

✨ Why most coaches underestimate the power of follow-up – Breaking the myth that clients will always reach out when they’re ready.

✨ Common barriers to following up – Overcoming fears of being seen as pushy, managing rejection, and shifting your mindset around sales.

✨ How one follow-up led to a major client deal – A real-world example of how persistence turned a “no” into a long-term partnership.

✨ A simple, effective follow-up strategy – Timelines, messaging, and how to follow up in a way that feels natural and professional.

✨ How to stay consistent without feeling overwhelmed – Creating a system that removes the emotional burden from follow-up conversations. By the end of this episode, you’ll have a clear framework for improving your follow-up process, strengthening client relationships, and increasing your revenue without feeling salesy or intrusive.

Free Strategy Call Offer:

I’m offering a limited number of free one-on-one strategy call for executive coaches looking to refine their client outreach and follow-up approach. If you want to turn more conversations into paying clients, let’s chat.

📅 Book your free strategy call here:

I’d love to hear your thoughts on this episode! Connect with me on LinkedIn or reply to this email to share your insights and takeaways. Looking forward to next time!

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The Business of Executive CoachingBy Ellie Scarf

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