What happens when you’re on top of the world—and everything changes overnight? In this raw and unfiltered episode of the Why Not Now? podcast, Amy Jo Martin reunites with entrepreneur, author, and cultural force Sophia Amoruso. This is Sophia's second time on the show, nearly a decade after her first appearance. 

 

From founding Nasty Gal and Girlboss to navigating public scrutiny, financial highs and lows, and deeply personal transitions, Sophia opens up about what she's learned from building (and rebuilding) her life and career.

 

You will get a rare behind-the-scenes look at the real woman behind the brand, including her thoughts on intentionality, burnout, reinventing your identity, and learning to say "Why Not Stop?" as much as “Why Not Now?”

 

Sophia shares her approach to time, money, trust, and relationships - with a refreshingly honest take on startup culture, success, and failure.

 

You’ll also hear about her latest venture, Trust Fund; a disruptive early-stage investment fund, and her unexpected passion for poker, which she’s parlayed into strategic business development. She also shares what she’s learned about ambition, regret, and aging gracefully in the spotlight.

 

Learn more about Sophia: https://www.sophiaamoruso.com/

 

Get Amy Jo’s newsletter: amyjomartin.com/newsletter

Watch Amy Jo's Speaking Reel: amyjomartin.com/speaking

Learn more about Renegade: www.renegade.global/

Learn more about the Renegade Accelerator: www.renegadeaccelerator.com

 

Follow Amy Jo…

Instagram: www.instagram.com/amyjomartin/

X/Twitter: twitter.com/amyjomartin

Facebook: www.facebook.com/AmyJoMartin/

YouTube: www.youtube.com/@AmyJoMartinRenegade

Why Not Now? Instagram: www.instagram.com/whynotnow/

Buy Amy Jo’s book: amyjomartin.com/book

Follow Renegade Global: www.instagram.com/renegade_global