If you’ve ever sat in a leadership role thinking “I did everything right… so why does this feel so wrong?” — this episode is going to hit home.

Jaime was running multiple clinics, climbing the ladder, and doing all the “right” things on paper — but she was miserable, burnt out, and completely disconnected from the reason she became a PT in the first place.

Less than a year later, she’s running Neurofit Therapy, a cash-based neuro PT practice specializing in Parkinson’s & MS — built on her terms, with systems that support both her patients and her family.

Inside this conversation, we cover:

-Leaving leadership + identity shift (choosing herself)

-Niche clarity for neuro (Parkinson’s & MS)

-Ideal Week + Power Hour = consistency & freedom

-Systems that make room for motherhood + life outside work

-What to do when business feels “slow” or seasonal

-Why imperfect action beats perfect planning every time

This isn’t an overnight success story — it’s the real roadmap of what it looks like to build something sustainable, meaningful, and aligned with your values.

Connect with Jaime:

Instagram

Website

Want to follow in her footsteps?If you're a clinician who wants to build a cash-based practice without burnout, you can apply to work with us inside DPT to CEO — our step-by-step business coaching program for PTs, OTs & SLPs.

👉 Apply here

--- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.

Find me on IG: DPT to CEO and Dr. Morgan Meese

---To learn more, visit our website.

Free eBook “So You Want To Start a Solo Practice”

DPT to CEO: Youtube

Apply for the DPT to CEO 1:1 Coaching Program with Morgan.

Just getting started? The Therapy Business Basics Mini Course is the place to start!

Buy me coffee 😄

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Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |

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