eCommerce MasterPlan

From Lockdown Startup to Global Brand: The Possum Play Approach to eCommerce Expansion


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Renee Cizel & Giorgia Rossi from Possum Play, sellers of the play sofa that transforms into 100s of different configurations! Founded in 2021 they now sell internationally via their 3 country specific Shopify stores, with 40,000 happy families loving the product already. 

 

Hit PLAY to hear: 

 

  • 🎯 How Possum Play hit 40,000 customers with just a 3-person team 
  • 🚀 The smart, low-budget strategy behind their global expansion 
  • 📦 Why they fulfilled their first containers by hand—and what it taught them 
  • 🧠 The "do it yourself until you can’t" rule that protects their profits 
  • 🛋️ How they built a hero product and resisted the urge to over-expand 
  • 💡 The hiring mindset shift that helped them scale without burnout 

 

Key timestamps to dive straight in: 

[05:07] "Appreciation for 3PL Partners" 

[10:02] Founders' Struggle: Control vs. Growth 

[13:44] Hiring for Potential, Not Experience 

[14:31] "Impact of Past Experience on Success" 

[18:08] Word-of-Mouth Growth Strategy 

[19:51] Listen to Renee and Giorgia’s Top Tips! 

 

 

Full episode notes here: https://ecmp.info/545

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

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This podcast uses the following third-party services for analysis:

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eCommerce MasterPlanBy Chloë Thomas

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