What happens when two young investors decide to buy a rundown motel, renovate it themselves, and document the entire journey online? For Brett and Casey McManus—creators of the viral Instagram account Innvestors—it led to a booming boutique hotel business and a wildly loyal following.

In this episode, Brett joins us to share how they went from industrial real estate to short-term rentals, and ultimately into purchasing a hotel—with a storytelling approach that’s as entertaining as it is effective. We dive into how they’ve built real brand equity through content, why they’ve avoided the traditional syndication path, and how SBA loans helped them get in the game.

We also get into the unsexy side of operations, what it really takes to run a hotel day to day, and how documenting the journey—flaws and all—turned into their biggest asset.

Whether you’re building a hotel brand, raising capital, or figuring out how to create content that actually connects, this one’s full of gems.

Connect with Brett: 

Instagram: @innvestors

Website: https://apresinnkillington.com/

Connect with Michael:

Invest with Malama Capital: malama-capital.com/invest
Submit a deal: https://www.malama-capital.com/deal-submission
Instagram: @the_hotel_investor_playbook
Contact Us: [email protected]