In this episode of the OrthoPreneur's Podcast, Dr. Melissa Bailey shares her unique journey from a piano performance major to an orthodontist and entrepreneur. She discusses the challenges she faced in her early career, including the decision to sell her practice and the development of her app, Treyminder, designed to improve patient compliance with clear aligners. The conversation also delves into marketing strategies, the importance of listening to customers, and the evolving landscape of orthodontics.

QUOTES

“I realized I’m only as successful as my patients’ compliance and their biology. So I thought—what tools can I give them to make this easier?”

— Dr. Melissa Bailey

“If you’re spending your weekends thinking about staff problems and a bracket that broke—ask yourself: is this really what I want?”

— Dr. Melissa Bailey

Key Takeaways

• Introduction to Orthodontics and Side Hustles 00:00
• Melissa's Journey to Orthodontics 03:00
• Navigating Early Career Challenges 05:59
• The Birth of Treyminder App 08:57
• Marketing Strategies and Content Creation 12:05
• Understanding the Orthodontic Market 15:04
• Listening to Customers and Adapting 18:04
• Conclusion and Future Aspirations 20:06

Additional Resources

You don’t need to be a coder to create a product that changes lives—or builds an entirely new income stream. You do need to stop waiting for permission.
Melissa’s story is proof that innovation can happen at 10 p.m. with zero budget, a problem worth solving, and the courage to take the first step.

👉 Learn more about the app at trayminder.com, or search “TrayMinder” on the App Store or Google Play.

Register for Ortho Vanguard: https://www.opvanguard.com 

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