He drove Fever Tree's growth from 50 million to over 250 million, expanding from the UK to 93 global markets. Now Marketing Expert Vince Lawson unveils the strategic insights and challenges behind this remarkable journey to Biotiful CMO. From doubling sales annually to venturing into new businesses during the pandemic, Vince shares his candid experiences of taking calculated risks, handling failures, and the essence of crafting a resilient brand. Essential listening for anyone passionate about transforming brand potential into global success.

Welcome to the Marketing Hustle – a podcast about the real work behind building bold brands. We go behind the scenes with founders and marketing leaders to hear honest, unfiltered stories of what actually drives growth and cuts through the noise to build something that lasts.

In this episode, we turn the spotlight on Vince Lawson, the marketing expert who scaled Fever Tree from £50 million to £250 million, expanding into 93 global markets. Vince discusses his dynamic career transitions and his current role as CMO at Biotiful, where he's fostering innovation in the gut health space through groundbreaking dairy products. 

He delves into the strategies behind building brand visibility and consumer awareness in a competitive market. Vince's insights on risk-taking, resilience, and leadership provide essential takeaways for anyone interested in brand expansion and the evolving trends within the wellness industry.