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As a refugee from Ukraine, Katerina Schneider arrived in the U.S. with nothing but $50 and a suitcase.
Now, she’s the founder and CEO of Ritual, a multi-million dollar wellness brand reshaping the supplement industry.
This week on SUPERWOMEN, Katerina shares what it took to start Ritual with no roadmap. What began as a search for a better prenatal became a mission to raise the bar in wellness.
Tune in to hear how she built a business from the ground up, what she’s learned about leading while raising three kids, and why being “selfish” made her success possible.
Episode Guide:
(00:00) Meet Katerina Schneider, CEO of Ritual
(02:26) A childhood that built grit and perspective
(04:00) Building a business while pregnant with no blueprint
(05:21) The impact of her experience in different industries
(07:44) Why she decided to quit her job to start Ritual
(09:04) Learning to surround herself with great leadership
(12:18) Why women still trust bad advice
(13:33) Creating a product that met a real need
(15:55) How to tell if your supplements are actually safe
(18:13) Balancing work and life with three kids
(22:41) How to simplify wellness when overwhelmed by trends
Learn more about your ad choices. Visit megaphone.fm/adchoices
By Rebecca Minkoff4.8
510510 ratings
As a refugee from Ukraine, Katerina Schneider arrived in the U.S. with nothing but $50 and a suitcase.
Now, she’s the founder and CEO of Ritual, a multi-million dollar wellness brand reshaping the supplement industry.
This week on SUPERWOMEN, Katerina shares what it took to start Ritual with no roadmap. What began as a search for a better prenatal became a mission to raise the bar in wellness.
Tune in to hear how she built a business from the ground up, what she’s learned about leading while raising three kids, and why being “selfish” made her success possible.
Episode Guide:
(00:00) Meet Katerina Schneider, CEO of Ritual
(02:26) A childhood that built grit and perspective
(04:00) Building a business while pregnant with no blueprint
(05:21) The impact of her experience in different industries
(07:44) Why she decided to quit her job to start Ritual
(09:04) Learning to surround herself with great leadership
(12:18) Why women still trust bad advice
(13:33) Creating a product that met a real need
(15:55) How to tell if your supplements are actually safe
(18:13) Balancing work and life with three kids
(22:41) How to simplify wellness when overwhelmed by trends
Learn more about your ad choices. Visit megaphone.fm/adchoices

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