Monetizing a food blog, building a brand, and implementing systems and strategies with Amina Al-Saigh from Hungry Paprikas.

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Welcome to episode 501 of The Food Blogger Pro Podcast! This week, Bjork interviews Amina Al-Saigh from Hungry Paprikas, where she shares recipes from across the Middle East with an authentic Arab voice.

From Side Hustle to Full-Time Food Blogger

In this interview, Amina shares her journey from starting out as a food content creator on Instagram while working full-time as an engineer to today as a full-time food creator with a brand new cookbook (Souk To Table).

Amina explains how she balanced her food blog with her full-time job in the early days, the importance of her niche in attracting brand partnerships, and the qualities that made her a desirable partner for brands, even when she had a small following.

Bjork and Amina also chat about the strategy of incremental stacking when adding tasks and processes to your workload and how workflow changes when you take your food blog from side hustle to full-time. This is a really inspiring interview for anyone, but especially those currently balancing a food blog with a full-time job.

Three episode takeaways:

• Growing and monetizing on Instagram versus a blog — Amina shares when and why she decided to start her website in addition to her Instagram (which now has almost 200,000 followers) and how she qualified for Mediavine within a year. She also explains what it was like to start monetizing her site with ads, and how it compared to when she first started making money from brand partenrships with her Instagram account.
• Incorporating systems and processes into your business — Before becoming a full-time food blogger, Amina worked as an engineer. And her background as an engineer is ever-present in the systems and processes she has incorporated into her business to make her life easier and work more efficient. Amina shares her processes and tips for organizing your workflow, from content scheduling to photography and editing to collaboration with her team.
• Making progress while letting go of perfection — Success looks different for every creator, but Amina believes that if you continue to show up every day, prioritize learning, trust your gut, and let go of perfection, every food blogger will be able to reach their goals.

Resources:

• Hungry Paprikas
• Mediavine
• Asana
• Airtable
• Lightroom
• Foodie Digital
• Food Network
• CBC Creator Community
• SOUK TO TABLE: Vibrant Middle Eastern Dishes for Everyday Meals
• Email Amina
• Follow Amina on Instagram
• Join the Food Blogger Pro Podcast Facebook Group

Thank you to our sponsors!

This episode is sponsored by Siftr and Memberful.

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If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

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