What started as a small rhinestone and pro shop business has grown into one of the most recognizable brands in all star cheer. Elizabeth shares the story behind GlitterStarz, the challenges of entrepreneurship, and the lessons she's learned while growing and evolving her company over nearly two decades.

Dan and Elizabeth discuss:

How GlitterStarz got its start

The importance of listening to customers and adapting to their needs

Building a recognizable brand in a competitive industry

Marketing, social media, and staying relevant as the industry evolves

Hiring talented people and creating a strong team

Company culture, leadership, and long-term growth

Why gratitude and giving back have been important parts of the journey

Whether you're a cheer gym owner, entrepreneur, or business leader, this episode is packed with lessons on branding, leadership, innovation, customer service, and building a business that stands the test of time.