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From Startup to Standout: Winning in CPG
Dr. James Richardson, founder of Premium Growth Solutions, returns to On Brand to share more insights on scaling CPG brands. A cultural anthropologist turned business strategist, he has advised over 150 brands, including Dude Wipes and Dr. Squatch. He also hosts Startup Confidential and writes Homo Imaginari on Substack. With work featured in Inc. and Business Insider, James brings his sharp perspective on brand growth and strategy.
About James Richardson
Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for emerging consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped over 150 CPG brands with their strategic planning, including: Dude Wipes, Once Upon a Farm, Dr. Squatch Soap, Trü Frü, Earth Breeze, Dr. Bronner’s, Happy Egg, Made Good and many others. James also hosts his own business podcast—Startup Confidential —on YouTube, Apple, Spotify, and most major podcast platforms. And he writes a Substack publication on contemporary social issue—Homo Imaginari — every week. His thoughts have appeared in Inc Magazine, Business Insider, Food Business News, and numerous business podcasts.
From the Show
What brand has made James smile recently? James pointed us to the festive holiday smile he got from Dude Wipes for their Dingle Bells holiday balsam fur wipes.
Connect with James on LinkedIn and check out the website for his book Ramping Your Brand.
As We Wrap …
Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Nick Westergaard
4.8
9090 ratings
Dr. James Richardson, founder of Premium Growth Solutions, returns to On Brand to share more insights on scaling CPG brands. A cultural anthropologist turned business strategist, he has advised over 150 brands, including Dude Wipes and Dr. Squatch. He also hosts Startup Confidential and writes Homo Imaginari on Substack. With work featured in Inc. and Business Insider, James brings his sharp perspective on brand growth and strategy.
About James Richardson
Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for emerging consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped over 150 CPG brands with their strategic planning, including: Dude Wipes, Once Upon a Farm, Dr. Squatch Soap, Trü Frü, Earth Breeze, Dr. Bronner’s, Happy Egg, Made Good and many others. James also hosts his own business podcast—Startup Confidential —on YouTube, Apple, Spotify, and most major podcast platforms. And he writes a Substack publication on contemporary social issue—Homo Imaginari — every week. His thoughts have appeared in Inc Magazine, Business Insider, Food Business News, and numerous business podcasts.
From the Show
What brand has made James smile recently? James pointed us to the festive holiday smile he got from Dude Wipes for their Dingle Bells holiday balsam fur wipes.
Connect with James on LinkedIn and check out the website for his book Ramping Your Brand.
As We Wrap …
Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
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