To succeed in a gym business, you need to nail four systems:

• Attraction – Marketing Systems
• Conversion - Sales systems
• Delivery systems
• Ascension systems

In today’s episode, Tim and Randy give you an overview of the ascension system, where you get somebody from never hearing about you to buying your highest ticket offer.

This is a big part of our coaching program, where we help gym owners create a value ladder and then create a system to move clients all the way up to the highest offer.

In this day and age, and especially in the fitness industry, it makes sense to monetize and grow your revenue per client because there’s a finite number of clients in the market.

It’s much easier to upsell to your existing clients and maximize the amount of money they are paying you, which in turn gets them better results.

Tune in to this episode to learn of the exact way we do it for our coaching clients and help them make more money!

Key Takeaways

- The four systems in a gym business (01:40)

- How to make more money in the gym (02:22)

- The value ladder (03:58)

- Moving client up the value ladder (06:59)

- How to upsell to the next level (13:05)

- Internal marketing – educate the client (17:06)

Additional Resources

- Learn more about our Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

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