Edtech Insiders

From Textbooks to AI-Driven Education with Jessica Tenuta of Packback


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Jessica Tenuta is the Chief Product Officer and Cofounder of Packback, where she works with engineering, design, and support teams to design a product experience that fuels student curiosity and builds more confident writers. Outside of her time at Packback Jessica is the cofounder and creative director of Play Together, a Chicago-based non-profit art-and-music label that produces limited edition collaborations between a visual artist and a musical artist, with proceeds benefiting a selected Chicago arts education program. Jess has been featured in Forbes, the Chicago Sun Times, Fast Company, the Techweek 100, TEDx, and Chicago Inno.

Packback is an award-winning learning platform for improving writing, critical thinking, and motivation skills. Unlike generative AI models, which power tools like ChatGPT and can be used to generate complete passages of text on behalf of a user, Packback uses AI to coach students to build their critical thinking and writing skills.

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Drive: The Surprising Truth About What Motivates Us by Daniel Pink

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