Have you ever felt completely lost in your career, only to find that your most challenging experiences became your greatest assets? And how can AI, often seen as a threat to creativity, actually unlock your most authentic stories?

This week on Amplify, Jess sits down with Patrice Poltzer, co-founder of My Story Pro AI, a storytelling and AI strategist, and a former award-winning producer for The Today Show. Patrice has a somewhat non-linear journey - from the grit of door-to-door book sales and navigating a toxic startup culture after leaving her dream job, to more unexpected pivots and entrepreneurial endeavors.

Plus Patrice talks about her "lost twenties" - and why they were foundational to her success.

Tune in for:

• Why embracing non-traditional career paths and "being behind" can be your unfair advantage.
• The unexpected "grit" and "hustle muscle" developed through challenging early career experiences.
• Patrice's jarring experience transitioning from a dream corporate job to a toxic startup, and what she learned about knowing when to walk away.
• How a personal crisis (her husband losing his job, moving to a new country) became the "fire energy" that fueled her entrepreneurial leap into AI.
• Why Patrice, as a seasoned storyteller, initially resisted AI but was "jolted" into embracing it.
• Her revolutionary approach to AI: using it as a "mirror" to uncover your deepest insights and understand your audience, rather than just generating content.
• The crucial difference between soulless AI-generated content and emotionally connective storytelling.
• How Patrice’s tool, My Story Pro AI, acts as a "third-party" coach, helping founders overcome self-censorship and unleash their authentic voice.
• Why small business owners and solopreneurs now have access to "six-figure marketing research insights" through AI, a previously unattainable advantage.
• How AI can help you "get out of your own feedback loop" and broaden your perspective on what truly resonates with your audience.
• Patrice's advice for the "AI-shy" or "AI-resistant" creative, ensuring your unique voice and tone are amplified, not replaced.

About Patrice Poltzer:

Patrice Poltzer is the co-founder of My Story Pro AI, a storytelling and AI strategist, and a former award-winning producer for NBC's Today Show. With a unique blend of media expertise and entrepreneurial grit, Patrice empowers individuals and businesses to leverage AI as a tool for deeper self-discovery and more authentic, impactful storytelling.

Resources & Links:

• My Story Pro AI, free for 7 days: https://patricepoltzercreative.com/story-pro-for-business
• Follow Patrice Poltzer on LinkedIn: https://www.linkedin.com/in/patricepoltzer/

Amplify with Jess is produced by Walk West and brought to you by Mic Drop Workshop.