If a membership site launches with no audience to notice, has it truly launched?

In this episode we answer the much asked question of whether it's possible - or advisable - to launch a membership site when you do not have an audience.

I also discuss why audience building is particularly important for membership website owners, as well as my top tips for how you can get started on building an audience for your membership, fast.

Episode Summary

• Why "build it and they will come" is a terrible business strategy
• The main benefits of building your audience before building your product
• Why piggybacking on other people's audience is a limiting approach
• How to get started on building an audience for your membership