From the Yellow Chair

By Lemon Seed

Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warran... more

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FAQs about From the Yellow Chair:

How many episodes does From the Yellow Chair have?

The podcast currently has 192 episodes available.

From the Yellow Chair episodes:

February 27, 2024 Mastering Customer Data and Marketing in the Slow Season
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Get ready to juice up your slow season with a creative spin on customer database magic! In the virtual Lemonade Stand, Crystal and Emily discuss navigating your data through audience segmentation, targeted marketing, and the power of a well-maintained CRM system.

0:07 - Maximizing Customer Database for Leads
6:44 - Audience Building and Marketing Strategies
15:13 - Building Relationships Through Nimble Marketing
24:17 - Inspiring Home Service Marketing & Branding

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

Interested in being a guest on our show? Be sure to contact us today!
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!
...more
25min
February 20, 2024 Unleashing Bold and Fresh Branding Ideas
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In the virtual Lemonade Stand, Crystal and Emily take some time to share stories and experiences about evolving brands, standing out in a competitive market, and the risks of playing it safe with your visuals. This is the real pulp of branding - no artificial flavors added!

0:08 - Branding's Importance and Overcoming Challenges
7:18 - The Importance of Branding and Differentiation

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

Interested in being a guest on our show? Be sure to contact us today!
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!
...more
21min
February 13, 2024 Trust, Commitment, and Protecting Your 'Yes'
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In the virtual Lemonade Stand, Emily is flying solo to discuss why consistency is not just a buzzword but the heartbeat of lasting relationships. She talks about the following:

0:08 - Building Trust in Relationships and Work
9:21 - The Importance of Avoiding Overcommitment
18:59 - Protecting Your Yes

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

Interested in being a guest on our show? Be sure to contact us today!
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!
...more
29min
February 06, 2024 The Ins and Outs of Distributor Partnerships with Ashly Hughes
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In the virtual Lemonade Stand, get ready to unlock the transformative power of strategic partnerships as Crystal sits down with Ashly Hughes from Gustave A. Larson to chart a course for your business's exponential growth. They discuss the following:

0:07 - Partnerships for Contractor Success
9:22 - Websites and Business Coaching Importance
14:49 - Building a Successful Business

If you want to get in touch with Ashly and learn what Gustave A. Larson can do for your business, visit their website at https://www.galarson.com/ or email Ashly at [email protected]!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

Interested in being a guest on our show? Be sure to contact us today!
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!
...more
23min
January 30, 2024 How Authentic Connections Elevate Your Brand
Send us a text
In the virtual Lemonade Stand, we highlight the success, potential, and impact of marrying your brand with an authentic connection. No matter your cause or passion, an intentional effort can transform your brand's voice, vision, and impact!

0:08 - Next Level Brand Through Community Support
12:16 - Creative Marketing Strategies for Community Engagement
23:42 - Effective Brand Marketing Strategies

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

Interested in being a guest on our show? Be sure to contact us today!
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!
...more
30min
January 23, 2024 Why Strong Brands Perform Better
Send us a text
In the virtual Lemonade Stand, we're peeling back the layers to reveal how a dynamic and unforgettable brand is the cornerstone for amplifying all of your marketing endeavors. No matter the size or age of your business, these insights from this series will guide you through the maze of consistent branding efforts.

0:08 - The Importance of Strong Branding
8:14 - Importance of Branding and Marketing Strategies
14:13 - Brand Building's Importance in Marketing

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

Interested in being a guest on our show? Be sure to contact us today!
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!
...more
26min
January 16, 2024 Igniting Passion with Next-Level Branding
Send us a text
Have you ever wondered how a brand becomes more than just a logo? Spoiler alert: it's an inside job, and we're revealing the blueprint! Join us from the virtual Lemonade Stand as we unravel the power of internal branding, where your team's environment becomes a living, breathing extension of your brand's heartbeat.

0:08 - Internal Branding
6:25 - Building a Strong Identity
13:13 - Piecing Together Your Elements

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

Interested in being a guest on our show? Be sure to contact us today!
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!
...more
24min
January 09, 2024 Steering a Family Legacy Through the Digital Revolution with Thomas Ballard
Send us a text
In the virtual Lemonade Stand, Emily is on location at ServiceTitan's Marketing for the Trades Summit in Glendale, CA, and talking with Thomas Ballard from Ballard Plumbing & Air! They discuss persistence, strategic innovation, and maintaining growth in an ever-changing industry.

0:07 - Adapting in the Home Service Industry
12:03 - Advice for Growing a Family Business
21:38 - Appreciation for Ballard Plumbing and Air

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

Interested in being a guest on our show? Be sure to contact us today!
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!
...more
23min
January 02, 2024 Adding Zest to Your Social Media Strategy with the Lemon Seed Social Media Team
Send us a text
Ready to give your social media strategy a zesty twist? Look no further as Crystal and the bright minds of Lemon Seed Marketing squeeze out fresh, juicy ideas to spruce up your brand's Q1 content. We've peeled back the curtain to reveal a spectrum of engaging strategies that resonate with your audience while keeping the authenticity of your brand story at its core.

0:07 - Creative Content Ideas for Q1
5:20 - Content Ideas for January
15:50 - Valentine's Day Social Media Content Ideas
29:58 - Engaging Social Media Tips

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

Interested in being a guest on our show? Be sure to contact us today!
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!
...more
36min
December 26, 2023 Conquering Business Growth Fears and Leading with Confidence
Send us a text
In the virtual Lemonade Stand, Emily is flying solo to talk about conquering common fears found in a business, addressing committee decisions, and grasping the importance of articulating the 'why' behind shifts in your strategy to your crew.

0:07 - Overcoming Fear in Business Growth
8:02 - Branding and Adaptation in Business
13:41 - Embracing Change and Leading With Confidence

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

Interested in being a guest on our show? Be sure to contact us today!
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!
...more
24min

FAQs about From the Yellow Chair:

How many episodes does From the Yellow Chair have?

The podcast currently has 192 episodes available.

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