Tracy McLaughlin from The Agency shares how she transitioned from a successful television journalist to become the top real estate agent in one of the most exclusive counties in the U.S. Tracy emphasizes the importance of branding and talks about how to consistently execute brand awareness to rise above the pack. She also discusses her newest book Real Estate Rescue: How America Leaves Billions Behind in Residential Real Estate and How to Maximize Your Home’s Value. Finally, Tracy discusses her best strategies on how to establish optimal pricing for properties.

Click here to purchase Real Estate Rescue: How America Leaves Billions Behind in Residential Real Estate and How to Maximize Your Home’s Value, which will help you in providing the best service to your clients! 

If you’d prefer to watch this interview, click here to view on YouTube!

Tracy McLaughlin can be reached at 415.699.6680 and [email protected]

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee Oh gee, oh podcast.com for your special discount, and now on with the show.

Hello, and welcome to another episode of Keeping it real, the largest podcast made by real estate agents. And for real estate agents. My name is DJ Parris as always, and I am your guide, and host through the show. As always, at first, we always like to just say thank you to all of our listeners and viewers, for helping support our show, keeping us growing. And of course, the best way you can always do that is by telling a friend, think of one other real estate agent you know, that could benefit from hearing the secrets of top producers, like the guest I’m about to mention, and send them a link to our show, you can always find us at face of sorry, had our website, keeping it real pod.com but also follow us on Facebook. Why? Because not only do we post every episode we’ve ever done on our Facebook page, we also post articles that we find online specifically to help you grow your business. We do that every single day. So find us on Facebook facebook.com forward slash keeping it real pod. Now today I am really excited. We’re about to introduce our guests here in a moment. Her name is Tracy McLaughlin, and I’ll tell you why I’m so excited. Number one, she is the top number one realtor in one of the most exclusive counties in the entire country, Marin County. So we are so excited to hear for how does somebody get to the very top of the most exclusive area or one of the most exclusive areas of this entire country. So guys, without further ado, let’s bring on Tracy McLaughlin.

Today on the show, we have Tracy McLaughlin from the agency in Marin County. Tracy was named Marin County’s top producing agent in 2019 for a record breaking 14 straight year with over 176 million and close transactions in 2019.