Aubrey Amborn, Director of Sales for Net Driven, discusses the evolving marketing landscape in the automotive industry. She emphasizes the necessity of a robust online presence, effective SEO, and diverse communication methods to meet changing consumer preferences. Aubrey highlights the importance of adapting to digital trends, noting that 87% of consumers prefer text communication. The discussion also covers the impact of online reviews and the need for businesses to engage with customers through various channels to remain competitive.

Aubrey Amborn, Director of Sales, Net Driven

Show Notes

Discusses how consumers prefer online shopping and the influence of recommendations on their decisions.

Highlights the necessity for businesses to have a professional online presence to attract customers.

Details a training program for technicians on servicing hybrid and electric vehicles.

Explains how a business's appearance online affects consumer perceptions and decisions.

Emphasizes the significance of online reviews in influencing consumer choices today.

Discusses the importance of addressing negative reviews transparently rather than trying to eliminate them.

Explores how consumer behavior and expectations have changed due to the pandemic.

Describes the challenges businesses face in keeping up with evolving online consumer behaviors.

Focuses on strategies to maintain customer loyalty in a competitive online environment.

Identifies three customer types and their unique shopping behaviors and preferences.

Discussion on different customer personas, focusing on tech-savvy individuals and millennials seeking convenience.

Emphasis on the necessity for businesses to maintain a trustworthy online reputation to attract customers.

Exploration of millennials' desire for immediate service and how businesses can earn their loyalty.

The significance of personalized customer service to foster loyalty, even among less loyal millennials.

Using customer reviews as a tool for improvement and enhancing the overall customer experience.

Discussion on the impact of e-commerce on brick-and-mortar businesses and the importance of online presence.

Advice on maintaining loyal customers while welcoming new ones, emphasizing adaptability in business practices.

Suggestions for using technology, like iPads, in shops to improve customer engagement and experience.

The need for businesses to stay updated with digital trends to compete with larger chain stores.

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

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