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Dr. Carolina Sueldo M.D. went from brand new to Fort Lauderdale to $1M in revenue by end of year two — here's exactly how she did it.Â
You asked for proof that private practice still works. This is it.
In this episode, I sit down with Dr. Carolina Sueldo M.D. — double board-certified fertility specialist and founder of Ceibo Fertility Center in Fort Lauderdale — for a conversation that covers the full arc: from deciding to open a solo boutique practice with two toddlers at home and no business background, to hitting seven figures by year two while maintaining a four-day work week.
Dr. Sueldo gets honest about the early days — the difficult landlord, the staffing challenges, the competitor who called just to say they were waiting for her to fail — and what it actually took to bounce back and keep building. She walks through how she established herself as an authority in a brand new market, why she went full court press on visibility from day one, and how she thinks about "thoughtful scaling" as Ceibo grows beyond a single location.
This episode is a masterclass in what's possible when you stop waiting until you have all the answers and start building the plane while you're flying it.
Tune in and get inspired!
Timestamps:
00:00 Dr. Carolina Aldo opens on building a boutique fertility practice from scratchÂ
01:40 A bicultural upbringing and how living abroad shapes who you becomeÂ
04:30 Why private equity pushed her to bet on herself insteadÂ
06:25 The mindset shift that made entrepreneurship possibleÂ
08:35 Building the plane while flying: learning the business in real timeÂ
09:40 Surprising wins: work-life balance, female founder networks, and consulting doorsÂ
12:05 Named Best Doctor in Fort Lauderdale — less than a year into practiceÂ
14:25 How she built authority and visibility in a brand new marketÂ
16:25 Brand building: social media, website, and the VA who knows her voiceÂ
17:35 Resilience as a skill: navigating landlord issues, staffing, vendors, and moreÂ
18:15 How EBS community carried her through year oneÂ
20:05 Top wins: self-funded, six-figure salary in year one, hit $1M in year twoÂ
23:10 Living a version of your dre
Additional Resources:
When you are ready to work with us, here are three ways:
To get on a call with my team to determine your next best step, go here ...
By Dr. Una4.9
290290 ratings
Send us Fan Mail
👉 Ready for the next step? Book a call: https://program.www.entremd.com/call
Dr. Carolina Sueldo M.D. went from brand new to Fort Lauderdale to $1M in revenue by end of year two — here's exactly how she did it.Â
You asked for proof that private practice still works. This is it.
In this episode, I sit down with Dr. Carolina Sueldo M.D. — double board-certified fertility specialist and founder of Ceibo Fertility Center in Fort Lauderdale — for a conversation that covers the full arc: from deciding to open a solo boutique practice with two toddlers at home and no business background, to hitting seven figures by year two while maintaining a four-day work week.
Dr. Sueldo gets honest about the early days — the difficult landlord, the staffing challenges, the competitor who called just to say they were waiting for her to fail — and what it actually took to bounce back and keep building. She walks through how she established herself as an authority in a brand new market, why she went full court press on visibility from day one, and how she thinks about "thoughtful scaling" as Ceibo grows beyond a single location.
This episode is a masterclass in what's possible when you stop waiting until you have all the answers and start building the plane while you're flying it.
Tune in and get inspired!
Timestamps:
00:00 Dr. Carolina Aldo opens on building a boutique fertility practice from scratchÂ
01:40 A bicultural upbringing and how living abroad shapes who you becomeÂ
04:30 Why private equity pushed her to bet on herself insteadÂ
06:25 The mindset shift that made entrepreneurship possibleÂ
08:35 Building the plane while flying: learning the business in real timeÂ
09:40 Surprising wins: work-life balance, female founder networks, and consulting doorsÂ
12:05 Named Best Doctor in Fort Lauderdale — less than a year into practiceÂ
14:25 How she built authority and visibility in a brand new marketÂ
16:25 Brand building: social media, website, and the VA who knows her voiceÂ
17:35 Resilience as a skill: navigating landlord issues, staffing, vendors, and moreÂ
18:15 How EBS community carried her through year oneÂ
20:05 Top wins: self-funded, six-figure salary in year one, hit $1M in year twoÂ
23:10 Living a version of your dre
Additional Resources:
When you are ready to work with us, here are three ways:
To get on a call with my team to determine your next best step, go here ...

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