Nick Hussey is the founder and managing director at FRAHM Jacket, a men’s clothing brand that exclusively sells by pre-order.

Founded in 2018 they did £2.2million via their Shopify site in 2023. 

Hit PLAY to hear: 

• Why honesty and transparency are key for any brand 
• The role of preorders in building a successful business 
• Thinking long-term 
• Practicing sustainability in your business 
• Why product quality trumps quantity 

 

Key timestamps to dive straight in: 

[05:20] Commuter cycling brand failed to reach potential. 

[07:14] Nick’s determination to build a successful business. 

[11:51] House-husband, kids, mental health, brand growth. 

[15:35] High-growth businesses erode brand, face downfall. 

[17:44] Preorder, exclusivity, anticipation, positive reviews. 

[19:49] Growth is a metric of a business. 

[23:44] Creativity blossoms when money is scarce. 

[24:57] Listen to Nick’s Top Tips! 

Full episode notes here: https://ecmp.info/504

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