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When was the last time you checked the labels on your fruit snacks? It can be tough to find snacks that are convenient and healthy with real ingredients. Some seem like a good choice on the surface, but they often hide chemicals and too much sugar.
Dr. Lior Lewensztain is the founder of That’s It., and believes strongly in the idea of food as medicine. He noticed that many Americans weren't getting enough fruits each day, so he started his business to fix that. His fruit bars, probiotic bars, and fruit crunchables have become favorites for both kids and adults. Dr. Lior points out that many of fruit snacks in stores use the "natural flavor" label to hide chemicals and extra sugars. He suggests parents take a good look at their pantry and switch to real fruit products with no fake flavors or added sugars. It's a simple change that can make a big difference in your family's health.
In this episode, Dr. Lior talks with Jen about the importance of adding fruits to your diet, the truth behind popular fruit snacks, and the story behind his simple on-the-go fruit snacks.
Key Takeaways
Quotes
[01:39] - “Only about 12% of Americans get their daily servings of fruits.” ~ Dr. Lior Lewansztain
[06:24] - “Everything that we do is incredibly clean and transparent, and we don’t use any natural flavors.” ~ Dr. Lior Lewansztain
[13:17] - “We are avid believers that food is medicine.” ~ Dr. Lior Lewansztain
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By Jen Smiley4.8
7272 ratings
When was the last time you checked the labels on your fruit snacks? It can be tough to find snacks that are convenient and healthy with real ingredients. Some seem like a good choice on the surface, but they often hide chemicals and too much sugar.
Dr. Lior Lewensztain is the founder of That’s It., and believes strongly in the idea of food as medicine. He noticed that many Americans weren't getting enough fruits each day, so he started his business to fix that. His fruit bars, probiotic bars, and fruit crunchables have become favorites for both kids and adults. Dr. Lior points out that many of fruit snacks in stores use the "natural flavor" label to hide chemicals and extra sugars. He suggests parents take a good look at their pantry and switch to real fruit products with no fake flavors or added sugars. It's a simple change that can make a big difference in your family's health.
In this episode, Dr. Lior talks with Jen about the importance of adding fruits to your diet, the truth behind popular fruit snacks, and the story behind his simple on-the-go fruit snacks.
Key Takeaways
Quotes
[01:39] - “Only about 12% of Americans get their daily servings of fruits.” ~ Dr. Lior Lewansztain
[06:24] - “Everything that we do is incredibly clean and transparent, and we don’t use any natural flavors.” ~ Dr. Lior Lewansztain
[13:17] - “We are avid believers that food is medicine.” ~ Dr. Lior Lewansztain
Links
Connect with our host
Subscribe and stay in touch

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