Wake Up and Read the Labels!

Fruits on the Go with Dr. Lior Lewensztain


Listen Later

When was the last time you checked the labels on your fruit snacks? It can be tough to find snacks that are convenient and healthy with real ingredients. Some seem like a good choice on the surface, but they often hide chemicals and too much sugar.

Dr. Lior Lewensztain is the founder of That’s It., and believes strongly in the idea of food as medicine. He noticed that many Americans weren't getting enough fruits each day, so he started his business to fix that. His fruit bars, probiotic bars, and fruit crunchables have become favorites for both kids and adults. Dr. Lior points out that many of fruit snacks in stores use the "natural flavor" label to hide chemicals and extra sugars. He suggests parents take a good look at their pantry and switch to real fruit products with no fake flavors or added sugars. It's a simple change that can make a big difference in your family's health.

In this episode, Dr. Lior talks with Jen about the importance of adding fruits to your diet, the truth behind popular fruit snacks, and the story behind his simple on-the-go fruit snacks. 


Key Takeaways

  • [01:14] - Dr. Lior’s background and why he created That’s It.
  • [03:26] - How fruit labels can be misleading.
  • [05:13] - The meaning behind the name That’s It.
  • [07:43] - Products offered by That’s It.
  • [11:17] - Challenges in using high-quality ingredients.
  • [12:37] - What sparked Dr. Lior’s interest in food as medicine.
  • [14:45] - Why you should switch out your snacks.
  • [16:24] - Where That’s It. gets fruit.
  • [17:42] - Where you can find That’s It.

  • Quotes

    [01:39] - “Only about 12% of Americans get their daily servings of fruits.” ~ Dr. Lior Lewansztain

    [06:24] - “Everything that we do is incredibly clean and transparent, and we don’t use any natural flavors.” ~ Dr. Lior Lewansztain

    [13:17] - “We are avid believers that food is medicine.” ~ Dr. Lior Lewansztain


    Links 

    • Dr. Lior Lewensztain LinkedIn
    • That's it.
    • Walmart
    • Costco
    • Target
    • Starbucks
    • United Airlines

    • Connect with our host

      • Jen on Instagram
      • Jen on Facebook
      • Wake Up and Read the Labels!
      • Schedule a 15 Min Breakthrough Chat with a WURL Food Coach!

      • Subscribe and stay in touch

        • Apple Podcasts
        • Spotify
        • Google Podcasts
        • ...more
          View all episodesView all episodes
          Download on the App Store

          Wake Up and Read the Labels!By Jen Smiley

          • 4.8
          • 4.8
          • 4.8
          • 4.8
          • 4.8

          4.8

          72 ratings


          More shows like Wake Up and Read the Labels!

          View all
          The Wellness Mama Podcast by Katie Wells

          The Wellness Mama Podcast

          3,954 Listeners

          Well Beyond 40 by JJ Virgin

          Well Beyond 40

          1,094 Listeners

          The mindbodygreen Podcast by mindbodygreen

          The mindbodygreen Podcast

          2,049 Listeners

          The Funk'tional Nutrition Podcast by Erin Holt

          The Funk'tional Nutrition Podcast

          784 Listeners

          The Genius Life by Max Lugavere

          The Genius Life

          4,945 Listeners

          The Dr. Hyman Show by Dr. Mark Hyman

          The Dr. Hyman Show

          9,238 Listeners

          Everyday Wellness: Midlife Hormones, Menopause, and Science for Women 35+ by Everyday Wellness™

          Everyday Wellness: Midlife Hormones, Menopause, and Science for Women 35+

          176 Listeners

          Ancient Health Podcast by Ancient Health Podcast

          Ancient Health Podcast

          1,769 Listeners

          Realfoodology by Courtney Swan

          Realfoodology

          1,574 Listeners

          The Thyroid (and Hormone) Fixer Podcast: Thyropause, Menopause, Metabolism and How to Fix It by Dr. Amie Hornaman

          The Thyroid (and Hormone) Fixer Podcast: Thyropause, Menopause, Metabolism and How to Fix It

          519 Listeners

          The Art of Being Well by Dear Media, Will Cole

          The Art of Being Well

          1,470 Listeners

          The Root Cause Medicine Podcast by Rupa Health

          The Root Cause Medicine Podcast

          564 Listeners

          Feel Better. Live Free. | Healthy Weight Loss & Wellness for Midlife Women by Ruth Soukup

          Feel Better. Live Free. | Healthy Weight Loss & Wellness for Midlife Women

          125 Listeners

          The Dr. Josh Axe Show by Dr. Josh Axe

          The Dr. Josh Axe Show

          1,417 Listeners

          Thyroid Pharmacist Healing Conversations with Dr. Izabella Wentz by Dr. Izabella Wentz

          Thyroid Pharmacist Healing Conversations with Dr. Izabella Wentz

          55 Listeners