Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Adrienne Ingoldt, CMO of Pilot, about transforming a 65-year-old travel center business into a customer-centric brand. Adrienne shares her philosophy on authentic brand building, discusses Pilot's evolution from B2B to consumer marketing, and explains why emotional connection matters more than ever in today's marketing landscape.

Here are the key talking points from the episode:

• Building a marketing organization from scratch at a 65-year-old company
• Transforming travel centers from commodity to destination
• The importance of authentic brand building in today's landscape
• Balancing B2B expertise with consumer marketing
• Creating meaningful experiences for all types of drivers
• The role of partnerships in brand building
• The future of travel center innovation

Hosted on Acast. See acast.com/privacy for more information.