Shirine Modad-Neill is the founder of Full Disclosure a online fashion boutique bringing customers a curated selection of luxury lingerie, sleepwear and swimwear from established and under-the-radar designers. Launched in Aug 2014, with high price points, they now 1-2 orders per day, from £50-£2000 per order. We discuss how they get 30% of their customers to buy again, their personal approach to customer service, and the power of email marketing - especially their welcome sequences.

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