It wouldn’t be long before AI joined the brand party! If you want your name to show up in AI-driven results, then taking control of your brand entity is key, according to Crystal Carter from Wix.

Crystal says: “Manage your brand entity for visibility in generative search engines and tools.”

Why does generative search visibility mean that you should rethink your brand entity?

“One of the things that’s really important to consider is the way that LLMs work and the way that people are using them on a regular basis.

Over the last year, search has become very dissipated and decentralised. Rather than just using Google or Bing, people are searching across multiple search engines – including LLMs and tools like ChatGPT, Perplexity, Claude, and Gemini – to find their answers.

Find out more here: https://majestic.com/seo-in-2025/crystal-carter