Excerpt from GameMakers full interview: Pixels & Profits #1.

Excerpt from GameMakers full interview: Pixels & Profits #1.

Excerpt from GameMakers full interview: Pixels & Profits #1.

Like the rest of the world, the games industry has undergone many changes!

Let's be real. Everyone is blaming IDFA! Listen to the top 3 reasons why any game failed over the past 6 months; it's always IDFA. How real is this?

Sarah Thomson is a long-time games industry veteran, having had an extremely successful career in business development at companies like IUGO, Gree, Sony (PlayStation), Google, and most recently at Bad Robot Games.

I'm back after a few months. Here are some recent thoughts on dealing with adversity that has come up this year. I really thought 2023 was gonna be easy! Lol. FORTUNATELY, I'm still struggling with challenges which is making me a better person. As my wife recently told me: "Don't focus on what we can't do or can't have, let's focus on what we can do." LFG everybody. Hope you're all killing it!

Mayur Bhimjiyani is the CEO and co-founder of Hypernova, an India-based F2P games studio building a GTA-like game focusing on the Indian market. Mayur speaks about his background, the history behind Hypernova, and why they are building Mayanagari, a game Mayur hopes to become as successful as GTA.

OUTLINE:

OUTLINE:

0:00 Intro 

0:33 The "brutal" game dev environment  

2:11 Current market environment vs. before 

3:50 More about Funcraft and the business situation 

8:15 Funcraft's biggest challenge 

9:40 How do you determine what game to make? 

11:52 Biggest lessons and challenges of startups vs. big companies to achieve success 

14:54 Challenge of new game dev from big companies 

17:20 Lessons for mobile gaming startups in current market environment 

19:50 Focus vs. "don't bet the farm" 

22:12 Keep going or do you tap out? When to pivot or quit? 

26:55 The benefit of just being alive 

28:20 Current primary challenges 

31:45 Thoughts around selling your company  

34:10 Advice to new entrepreneurs in F2P gaming 

36:30 Thoughts on current marketing challenges 

39:40 Future trends and opportunities 

41:50 Final thoughts on state of market and overall market outlook 

43:05 How to reach Michael

👇 EPISODE LINKS:

- Michael Martinez, CEO of Funcraft: https://www.linkedin.com/in/martinezmichaelj/

- FunCraft: https://www.funcraft.com/

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