Garry Ridge, former CEO and chairman of WD-40 Company, joins Patrick Leddin to explore how leaders can build enduring cultures rooted in trust, learning, and belonging. He shares how he transformed WD-40 from a household product into a values-driven organization with over 90% engagement. Ridge discusses the power of coaching over managing, the role of servant leadership, and how values can become daily decision-making tools. He also reflects on his leadership evolution and how to lead with heart and backbone.