Today's guest is Craig Martens from Gas Monkey Garage, and we're peeling back the layers on the art of sweepstakes marketing. Craig shares the blueprint for running these promotions legally and their surprising effect on business growth. He talks customer engagement, conversion secrets, and positions sweepstakes as a potential game-changer for your online store. Packed with real scenarios and savvy advice, this is a conversation that cuts through the noise of typical marketing chatter.

Show Links

• Gas Monkey Garage
• SharedSweeps
• ViralSweep
• Fast N' Loud

Sponsors

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.
• StoreHero - Get a unified view of your sales, marketing & profitability metrics.
• Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.
• Not on Shopify? Start your free trial

Never miss an episode

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

Help the show

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

What's Kurt up to?

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.