In this episode of Add To Cart, we are joined by a founder who launched her brand in 2018 after finding a perfect match with an Instagram personality and hasn’t looked back.  Gemma Crowe is the Founder of Infamous Swim, an Australian label for women who want to feel empowered in their swimwear no matter what stage of life they’re at.  With striking prints and options for matching with family, the company has grown from a $10,000 investment to $14m and counting.  In this chat, Gemma shares the reason she wanted to make swimwear for all bodies, the disasters her business has come through over the years and how relationships will always be the most important thing. We discuss everything from technology to team to funding in this episode. A very real chat for founders who might be reaching that next stage of growth. 

Links from the episode:

Shopify Plus (sponsored)

Packleo (sponsored)

Questions answered:

• How did the idea for Infamous Swim come about?
• Why are you so open about Infamous Swim’s revenue goals?
• What have been the biggest challenges in running the business?

This episode was brought to you by…  

Shopify Plus

Packleo

About your host: Nathan Bush from esuite

Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Gemma Crowe from Infamous Swim

Gemma is fuelled by the desire to create swimwear that women feel empowered and sexy in, at any age, through any life stage.

She’s set the standard for matching with your mini too, by creating our entire range to match with your partner and your little ones.  Gemma loves what she does and is responsible for the creation of the community of like-minded women that wear Infamous Swim, if you’ve ever got in touch with our brand, it’s highly likely you've been chatting with Gemma herself!

You can contact Gemma at

Questions? Shoot us a text!

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