This episode has been a long time coming, but I finally sat down with my wonderful manager and absolute girlboss, Genevieve Day, founder of her own trailblazing agency, Day Management. If you’ve ever wondered about how things work in influencer land, we cover it all in this episode right back from those very early days when the market was emerging and Gen saw an opportunity to jump right in leaving her PR career behind to start her own business.

From one sole talent on her books to now a whole Day Management family, including Nic and myself, Gen has pioneered, pivoted and paved the way for incredible partnerships, campaigns and careers. There’s a lot about her way to yay that even I hadn’t heard before and plenty of behind the scenes nuggets about everything from self-doubt and the sceptics being so young and successful to buying the whole office building when things took off financially. I hope you enjoy as much as I did.

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