Today, we’re excited to be talking to Genevieve Griffin-George, a real global citizen on a mission to solve one of primary industry’s biggest problems: the management of seasonal labour.

Genevieve is the founder of tech startup PICMI, which was hatched when she moved back to her family’s kiwi orchard in New Zealand after her father was seriously injured in a tractor accident.

In this episode, Genevieve tells us all about PICMI, and what it’s like to go all in and back yourself in an agricultural startup.

Don't forget to send us an email if you know of a story that we should tell at [email protected]

*Become a Patreon Partner* - https://patreon.com/generationag

Find us here: Instagram: @generation.ag

Twitter: @generation_ag

Website: www.generationag.com.au