“Is it profitable to own a gym in 2024?”

“Is a gym a good business to start?”

“Is the fitness industry growing?”

These are some of the MOST searched questions on Google about gyms and their profitability.

The reality is… YES. Gym owners ARE making money right now and YES it can be profitable. The fitness industry is valued at around $244 billion and is expanding at a rate of 5% to 10% PER year.

“Okay, but those gym owners are just LUCKY.” 

That’s where you’re wrong. They’re not lucky, they’re not mythical creatures, and it's certainly not due because of the network they’re a part of.

They’ve put in the work. They’ve stopped blaming external circumstances and put PROCESSES into place so that they can GROW their business. 

In this episode, I’m diving deep into how successful the fitness industry can be IF you can only think and work like a BUSINESS OWNER.

You’ll hear: 

… and a whole lot more 

Queue up these episodes next:

🎧The Four Levels of Business: The Path to Owning MULTIPLE 7-Figure Studios

🎧You Will NOT Grow With a Team Full of Casuals

🎧Structure Your Week Like This and You Will Make MORE Money

🎧 Triple Your Growth by Hiring THIS Staff Member

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On today’s podcast,  we are introducing a brand new series, where we interview REAL gym owners with the focus of bringing their stories and experiences to the pod so that you can know EXACTLY what is possible for you.

Kicking off this series is the dynamic duo Alex and Alita who have owned Soul Fit for an impressive 18 YEARS. Alex and Alita have curated a studio with an incredible bond, so much so that when their gym flooded a few weekends ago, members immediately drove down to the space to help clean up the studio.

They know all of their members INDIVIDUALLY and yet are still in a position to be able to work 4x days a week, and they aim to reduce that even further. How did they achieve this balance, and what lessons can you learn from their success?

Tune in to find out.

You’ll hear: 

… and a whole lot more 

Want to learn more about Soul Fit? Check out their IG @soulfitwoonona or over on Facebook and their website https://soulfitwoonona.com/

In this episode, we mentioned our mindset episodes with NLP Coach Kylie Ryan. Check out Part One and Part Two to learn more about what might be holding you back.

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Studios constantly tell us that their group sessions are a massive “vibe”. 

But if you don’t have any way to quantify the quality of their sessions… how do you know if your trainers are ACTUALLY creating a community in your studio rather than just wandering around with an iPad?

The studios that don’t know, are the same studios going broke. 

We say it time and time again… your members don’t give a shit about your ski erg. Most of them don’t really care about your program either. What they DO care about - is being part of a community. And the BEST way to do this, is to have trainers that are actively building relationships with the members because then guess what? 

They’ll keep coming back.

But how do you implement this? Joining me on today’s poddy is the one and only Pete Day.

Pete Day (PD or Pedro to some) is known for being a 3x time F45 Playoffs Fitness Competition Champion and World Record Holder AND owning two of the most successful F45 gyms in Sydney.

Suffice it to say, he knows his stuff.

Join us as we talk about how to get your trainers NAILING their group sessions, how you can measure the success of your trainer's programs AND the most common problems members face at studios so you can make sure you’re not part of the problem.

You’ll also hear: 

… and a whole lot more 

Download our 5* Trainer Scorecard and get those trainers to memorable status ASAP.

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Do you feel like you’re constantly pushing but still not getting results?

OR maybe you don’t have the team yet and want to know how to even begin to structure the studio?

OR maybe… you’re scared that if you have all of these staff members… what will you do?

On today’s poddy, Soph and I are tackling some of our studios' most commonly asked questions - how to find AND grow a high-performing team. And let me tell you, we’ve never met a happy owner of a 7-figure studio with a team full of casuals.

When we owned a studio that had a line out the door for our classes… We had created a team that was built like a sports team and EVERYONE had a role on the field that was optimised for their strengths. It’s all about having your staff understand their unique role within your business.

This is the Million-dollar Team Structure.

You’ll hear: 

… and a whole lot more 

Queue up these episodes next:

➡️Triple Your Growth by Hiring THIS Staff Member

➡️How to Be a BETTER Leader

➡️How You Can Support Your Manager - From a Gym Manager

➡️You Will Hit Your KPIs CONSISTENTLY if You Do This ONE Thing

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If you want to become the top 2% of fitness studios you can’t waste time like average people do.

So many gym owners don’t have any weekly structure. They roll into the week and go from fire to fire with a hose. There is no game plan, no strategy, just survival. But that doesn’t have to be you.

Today I am walking you through the EXACT structure you need to get results and the best part? It’s only going to take you the time it takes to drink a double espresso.

Once you’ve listened to this episode, not only are you going to feel MORE confident but feel like you can actually get shit done - so that you can get to the next level in your business.

This is what we call the Calendar of a CEO.

You’ll hear: 

… and a whole lot more 

If you do the 30-Day High Sales Converter Challenge, every day for 30 days… send me a message at @hey.doza and I will throw in a FREE customised roadmap for you + so much more. 

Are you still struggling with time management? Go back and queue up the episode You Will Hit Your KPIs Consistently if You Do This One Thing. We talk about the 4 step framework that is going to get you 40% of your time back.

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You will NOT grow your studio if you are doing everything yourself.

Let me paint you a picture. You’re the one answering the phone, calling the lead, making the sale, meeting them at the studio, all the while other leads have dropped in and you don’t even have the TIME to nurture them. Is this you? Then you need STRUCTURE.

This episode is all about getting two key staff members into your business and once you get these two members in place, you will TRIPLE the acceleration of your growth. This means that soon enough, you’ll be playing 4 rounds of golf a week and spending MORE time with your family.

It’s an absolute goldmine of an episode.

You’ll hear: 

… and a whole lot more 

Check out our other episodes that will help you level up and get MORE time back this year:

➡️ You Will Hit Your KPIs Consistently if You Do this ONE Thing

➡️ How to be a BETTER Leader

➡️ Why Outsourcing Your Confidence is the FASTEST Way to Close Your Business

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You’ve got the list of phone numbers from people who have enquired to train with you, and you’ve even got the script of what to say when they answer the phone but for some reason you can’t bring yourself to pick up the phone. 

Why? 

It’s not you … it’s your brain. 

This is part two of our interview with Kylie Ryan.. Kylie is an NLP Coach and Mentor to high-performing entrepreneurs, executives and athletes. Kylie helps her clients to overcome imposter syndrome, internal blocks and self-sabotage so that they can UNLOCK their potential and get their businesses to the NEXT level.

And today we’re giving you the science behind why you can’t do it … and three tactical ways you can implement today to help you to get out of your own way and get those new members in the door. 

You’ll hear: 

… and a whole lot more 

If you haven’t listened to the previous episode with Kylie where we go deeper into what makes a high performer queue it up next.

Apple 

Spotify 

Want to work with Kylie? You can find her on IG @kylieryan.mymindcoach, Facebook or her website mymindcoach.com.au

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Why is it that you could have the literal BLUEPRINT for success, and yet you STILL don’t do it?

In our hunt to find out exactly what makes high performers tick, we have our next guest: Kylie Ryan. Kylie is an NLP Coach and Mentor to high-performing entrepreneurs, executives, athletes - you name it, which makes her the PERFECT guest for the poddy. Through her mindset training, Kylie helps her clients to overcome imposter syndrome, internal blocks and self-sabotage so that they can UNLOCK their potential and get their businesses to the NEXT level.

We’re talking all about what’s holding you BACK and the habits we can learn from high performers to integrate into our own lives.

It’s unfiltered, it’s candid and it’s going to completely change your mindset. 

You’ll hear: 

… and a whole lot more 

Want to work with Kylie? You can find her on IG @kylieryan.mymindcoach, Facebook or her website mymindcoach.com.au

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Are your studio numbers inconsistent, week after week?

What if I told you it’s because you’re not supporting your managers to get those results?

They’re capable of doing it, and they WANT to do it. But they need your SUPPORT to achieve them.

Today we are talking about how you can support your manager, so that they can hit their KPIs and smash their targets. And what better person to have than Soph, the former manager of our BIGGEST studio, to take the lead on this one.

Soph is giving insight into the 5 KEY things that helped her feel empowered as a manager, what motivated her to work hard for the company and most importantly: how she got incredible results (and Doza even learns a thing or two).

But this is not just from our experience but based on what we have seen through COUNTLESS studios in our program. This one’s a tactical episode so stay tuned to the end when we tell you the next steps you need to take.

You’ll hear: 

… and a whole lot more 

Want to be a better leader but don’t know where to start? Line up our episodes on leadership, delegation. Bonus points if you listen to our interview with OUR leadership coach. Rohan Dredge.

Download our meeting agenda here.

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Multis, multis, multis. Everyone wants one, but most people aren’t ready. Are you?

Today I am joined by my co-founder Benny to talk all about the time we bought a second studio and it was an absolute rollercoaster. I’m talking 50% of the profiles were ghosts…

And yet, Benny and I brought it up to be the MOST popular gym in Sydney. So much so that it looked like a night club with a line out the door at 6 am. 

This episode is invaluable if you’re starting to think about being a multi-business owner because we are walking you through all of the mistakes we made so that YOU don’t have to make them too.

First things first: copy and paste WON’T work for your second, third OR fourth studio. Okay? 

Let’s go.

You’ll hear: 

… and a whole lot more 

Don’t miss next week’s episode where Soph and I are talking about how you can support your managers PROPERLY.

Do you know what level you are at in your business? Find out here.

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