The fitness and wellness industries are seeing a rise in a different type of studio owner - those who are already great but want to be the BEST.

These are the studios that when you look at their numbers, they seem to be at the top of their game. BUT behind the scenes, they’re stressed, they’re working overtime, and they’re taking on responsibilities they shouldn’t be doing, to get their numbers in the green.

So how do you push through to the NEXT LEVEL and gain LEVERAGE?

There are three things that will get you there: a Team Identity, Team Design, and Accountability Chart. 

Listen to this episode to find out:

… and a whole lot more

Prefer watching over listening? Watch the video version here. 

The diagram of the Golden Pyramid is here.

Check out Soph’s job description here.

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The CrossFit industry is changing. 

People are no longer interested in flogging themselves anymore - they’re focusing on their mental health and wellbeing. And with recent events over the last few years, who can blame them?

So what happens to an industry that was built on a steel will and peak physical strength? 

Joining us on the show today is Jack & Jacob from Southend Crossfit in Maroubra who have not only achieved a churn rate of 3% but they’re up $10k a month in LESS than 6 months with net 50 members. Jack and Jacob run an incredible CrossFit studio that CONTINUES to evolve and adapt to meet the market's needs. 

So what are their secrets?

Let’s find out.

You’ll hear: 

… and a whole lot more 

Want to hear more from the CrossFit boys? Have a listen to their poddy Southend Podcast here.

Give them some love over on IG @southendcrossfit or head over to their website www.southendcrossfit.com.au

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I am giving away everything for free in this episode. Including something Sophie is going to be VERY upset about when she finds out

You NEED to listen to this episode because today I’m talking about some of the tips and strategies that we give our clients in the MILLION DOLLAR STUDIO program (it doesn’t get much better than this).

Make sure you stay tuned til the end to hear my secret bit of advice (usually we charge for this…) and the steps you can take if you’re a studio that needs to get unstuck ASAP OR if you’re a studio that is ready to put your foot on the accelerator.

You’ll hear: 

… and a whole lot more 

Prefer watching to listening? Check out the video version of the podcast here.

Queue up these episodes next:

➡️THIS is What’s Stopping You From Being a High Performer with NLP Coach Kylie Ryan

➡️The REAL Reason You Can’t Bring Yourself to Call The Leads with Mindset Coach Kylie Ryan

➡️Triple Your Growth by Hiring THIS Staff Member

➡️How to Set Your Team Up to Win with NRL Coach Josh Hannay

➡️850 Members &2.3% Churn Rate: Tribe’s Owner Reveals His Game-Changing Strategies

➡️The Team Handbook: What It Is and WHY Your Studio Needs It

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There is data that shows that people are MORE likely to stack supermarket shelves or drive an Uber on the weekend so they DON’T have to get rid of their gym membership and sauna sessions. 

So where are these members? And how can you get them into your studio?

Every quarter we like to look at what the data and trends are telling us about the industry so that our clients can continue to stay ahead of the curve, and the four things we found this month were SO good I couldn’t not share them with our Geronimo Unfiltered fam as well. 

If you are currently feeling like everything is getting a bit harder, that people are stopping to spend and you can sense a wave of cancels or suspensions coming … this episode is going to help you not just stop those in their tracks but bring a WHOLE new wave of members through the door as well. 

You’ll hear: 

… and a whole lot more 

Prefer watching to listening? Check out the video version of the podcast here.

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On today’s episode, we are answering YOUR questions.

Tune in and you’ll hear:

… and a whole lot more 

Listen to these episodes for more indepth answers and strategies:

➡️ 850 Members & 2.3% Churn Rate: Tribe’s Owner Reveals His Game-Changing Strategies

➡️ Triple Your Growth by Hiring THIS Staff Member

➡️ How to be a Better LEADER

➡️ Why Outsourcing your Confidence is the FASTEST Way to Close your Business

Prefer watching to listening? Check out the video version of the podcast here.

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What do you do when a member cancels their subscription?

Do you a) put through the cancellation and move on with your life OR b) are you willing to give this tactic a go that might just get them to stay?

Team, we’re coming into a new season and we all know what that means - cancellations begin to rise as motivation dips. 

But it doesn’t have to be this way. We have a powerful FORMULA that not only has the power to change their minds, BUT even if they do - you’ll be able to replace them instantly.

And it ALL happens in the Exit Interview.

You’ll hear: 

… and a whole lot more 

Want to stop your members from even wanting to cancel? Check out our episode on How to Bring a Member BACK from the Brink of Cancellation here.

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Are you ready to enrich more lives, increase your member base, reduce your cancels and increase the lifetime value of each member?

It’s time to curate the community at your gym because news flash, just because you own a gym… doesn't mean you have a community. You just have members.

In today’s episode, we’re talking about how to differentiate your GYM from the one across the road. We’re breaking down the 5 types of members you have in your studio right now, how to identify them and how to get them MORE involved in your studio. And of course, we have a storytime about when we had to kick members OUT of the studio and cancel their memberships.

You’ll hear: 

… and a whole lot more 

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There is only ONE document that is going to ALIGN your team and BOOST team culture.

It’s the Team Handbook.

I’ve spoken about the Team Handbook before on the pod but Soph and I have never gone into detail about EXACTLY what is in it, and how it helped take our studio from good to #1 in the area.

This handbook is your key to:

Aligning your team: Get everyone on the same page, ensuring consistency across ALL trainer sessions.

Boosting team culture: Build a team that cares about the studio just as much as you do.

Creating accountability: Empower your trainers and hold them to the Handbook standards.

You’ll hear: 

… and a whole lot more 

And what’s even better? If you write up a draft handbook in the next 30 days… I’ll give you feedback for free. Message me at @hey.doza.

If you need some inspiration, grab our Handbook framework here.

Books mentioned:

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Last week we played Part One of our Episode with Josh Hannay who played professional Rugby back in the 1990s and 2000s and is currently assistant coach of the Cronulla Sharks in the NRL and Coach for the Qld Maroons. 

Not only that, but he is a QLD Origin Coach and they’ve just SMASHED the Blues 38-10 in the opening match. 

In this episode, we spoke about how to get your team to win even if the odds are against them, the pressure of being a coach and what actually sets the people who make it, apart. 

Today we’re back with Part Two where we give you some tactical advice you can apply so that you can coach your team better but also create a culture where high performance thrives. 

You’ll hear: 

… and a whole lot more 

Listen to Part 1 Here 

Apple

Spotify 

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What can we learn from a PROFESSIONAL Coach?

This week we’re joined by Josh Hannay, who played professional Rugby back in the 1990s and 2000s and is currently assistant coach of the Cronulla Sharks in the NRL and Coach for the Qld Maroons. We wanted to know what it really takes to coach and train at an elite level and what ‘clues’ performers at this level leave for the rest of us. 

We get really unfiltered in this one and had to split the episode up into two parts, so if you love this and you want to know how to have tough conversations and what it really takes to be a great leader make sure you hit follow so you don’t miss Part Two! 

You’ll hear: 

… and a whole lot more 

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