Jon Mest shares that AI needs human interaction in order to be confident in the authority of recommendations. Jon says: “User intent matters more than ever in AI search.” How do you determine what the user intent is in AI search? “So much of traditional SEO is about building your backlink profile, making sure that other reputable sites reference you, and making sure that other people say that you are who you are and you're authoritative. That still matters, but more so now than ever. When the AI thinks about who to recommend as a brand, they care about real, actual humans saying you are a good brand. That is things such as Reddit, Quora, and YouTube comments. It includes case studies, user testimonials, review sites, etc. Those all really matter to the AI when they think about how you should be referenced as a brand.”