Ehud Segev is a renowned mentalist known as The Mentalizer and specializes in combining his knowledge of the subconscious mind with business and marketing. He is also a recognized authority in Amazon marketing, having studied the platform in-depth and helped hundreds of sellers rapidly increase their income. As an Amazon thought leader, Ehud has published two best-selling books, 9 Steps to Influence: A Mentalist's Guide for Everyman and Secrets of the Voice: Read People and Influence Others Using the Voice, which has been translated into several languages. Ehud is a serial entrepreneur, owning a cosmetics factory, an e-commerce marketing and advertising agency, TV studios, and a chain of restaurants.

In this episode…

Branding is the essence of sales. But what is a brand, and how do you develop it?

Ehud Segev, an e-commerce marketer and mentalist, defines a brand in a single word: audience. Once you have identified an audience interested in purchasing your products or services, it’s vital to differentiate and develop your brand. One strategy many Amazon sellers overlook is leveraging poor reviews. Rather than viewing negative feedback as a death knell for your company, consider complaints as pain points begging for solutions. Ehud asserts that unfavorable critiques are roadmaps to success because they identify gaps in the market.

On today’s episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Ehud Segev, Amazon marketer and renowned mentalist known as The Mentalizer, to discuss the software Logie.ai and how to increase Amazon sales by partnering with influencers and content creators. Ehud shares what attracted him to become an Amazon seller, explains the essence of a brand, how to build an audience, and more.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Hadley Designs
• Hadley Designs on Amazon
• Ehud Segev on LinkedIn | YouTube 
• Email Ehud Segev: [email protected]
• The Mentalizer
• Logie.AI
• 9 Steps to Influence: A Mentalist’s Guide for Everyman by Ehud Segev
• Secrets of the Voice: Read People & Influence Others Using the Voice by Ehud Segev

Special Mention(s):

• Kevin King
• Michael E. Gerber on LinkedIn
• The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
• Steven Pope on LinkedIn
• Seth Godin on LinkedIn
• Uri Levine on LinkedIn
• Fall in Love With the Problem, Not the Solution: A Handbook for Entrepreneurs by Uri Levine 
• Make.com
• Airtable
• James Thomson on LinkedIn

Related Episode(s):

• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber” on the eComm Breakthrough Podcast
• “Four Critical Pillars for Amazon Listing Optimization” on the eComm Breakthrough Podcast
• “What Every Private Equity Firm Is Looking For in Your Ecomm Business With James Thomson” on the eComm Breakthrough Podcast