Effective communication is about more than just making yourself heard, and Anthony Barone from StudioHawk UK knows how to get clients and agencies to sing from the same hymn sheet.

Anthony says: “I’m going to explain how to get optimal results from an agency and how an agency can get good results from their client.

It’s all about working together and focusing on that relationship.”

What does an optimal client-agency partnership look like in 2025?

“Traditionally, it would just be: ‘We pay you, you do work.’ Then, sometimes, the client won’t actually know what you’re doing and it just keeps on rolling and rolling."

Read the full transcript of Anthony's interview at https://majestic.com/seo-in-2025/anthony-barone