Advocating for the beef industry isn’t just about social media posts—it’s about real, face-to-face conversations that build trust and understanding. In this episode, Kathy Tokash joins Shaye Wanner to share how ranchers can make a difference by engaging with consumers, healthcare professionals, and students.

From classroom visits to conversations in the grocery store, Kathy discusses how personal stories and everyday interactions help bridge the gap between ranchers and consumers. Learn how advocacy has evolved and why even small efforts can shape the future of ranching.

🔹 Why face-to-face advocacy is more powerful than ever

🔹How advocacy has changed over time

Chapters:

00:00 – Introduction to Beef Advocacy: Why it Matters More Than Ever

02:14 – The Importance of the Beef Industry in Everyday Life

05:26 – Face-to-Face Advocacy Strategies: How Ranchers Can Connect with Consumers

11:05 – Advocacy in Healthcare Settings: Educating Professionals on Beef’s Benefits 16:36 – Engaging with Youth: Inspiring the Next Generation of Ranchers & Advocates 24:40 – The Evolution of Advocacy: From Beef Samples to Meaningful Conversations 26:20 – Getting Involved in Advocacy: Small Steps Every Rancher Can Take

Resources

Noble Research Institute: https://bit.ly/3DD7uG0

Performance Livestock Analytics: https://hubs.la/Q03cBlb50

Cargill Animal Nutrition: https://bit.ly/3Xe6EGr

Casual Cattle Conversations https://www.casualcattleconversations.com/

Tune in to learn how you can champion the beef industry and create lasting connections—one conversation at a time!

#BeefIndustry #CattleAdvocacy #Ranching #ConsumerEducation