The Unofficial Shopify Podcast

Getting People Talking About Your Brand (Even if you're not an Influencer)

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Pop-Quiz: Which marketing channel is the most effective and costs the least?

Answer: Word of mouth.

Today, David Fallarme joins us in this actionable episode to discuss the essentials behind successful word of mouth marketing.

David currently heads up marketing for ReferralCandy, a Shopify app that gives your store a referral program.

David's background includes making viral Facebook games played by millions, and he uses that experience to help ecommerce stores increase their sales with word of mouth.

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Learn:
  • How to get hundreds of people talking about your store when you launch, even if you aren't an influencer
  • The most common beginner mistakes everyone makes when setting up referral program
  • How to refine your positioning to increase likelihood of people talking about you
  • How offering social status to your buyers is a powerful motivator
    • Links:
    • Get $50 towards ReferralCandy
    • Export LinkedIn Connections
    • Streak CRM
      • Free Guide

      I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free.

      Tell me where to send your sample at ecommerce-bootcamp.com

      ...more
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      The Unofficial Shopify PodcastBy Kurt Elster, Paul Reda
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