I’m excited to welcome anxiety therapist Julie Newman to the podcast today! In today’s episode, we’re chatting all about getting private pay clients from Psych Today.

If you’ve ever thought Psychology Today was “dead,” Julie will totally change your mind. She’s built a full, private-pay practice in Manhattan, NY, charging $225 per session. Her #1 referral source? Psych Today!

Julie didn’t guess when she set up her Psych Today page. She optimized her profile with intention. She used clear photos and copy that spoke directly to her dream clients! 

In this episode, we cover: 

• How Julie discovered her niche
• Her journey from community mental health & group practice to running her own private practice
• The marketing strategies Julie used to fill her caseload with private-pay clients
• Why showing up on Instagram has made social media more fun & sustainable for her
• How Julie optimized her Psych Today profile to bring in multiple inquiries every month
• The truth about niching down
• Julie’s impressive Psych Today stats and how they prove her strategy works
• Her top advice for refreshing your Psych Today profile if it isn’t attracting clients
• Why being upfront about your fee on Psych Today matters
• The structure Julie uses for her intro calls

Connect with Julie:

• Follow on Instagram @talkingwithjulie
• Follow on TikTok
• Check out her website
• Check out her Psych Today profile

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram