Built To Grow Fitness Business

Give Yourself Permission To Think Bigger


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Many gym owners are working harder than ever but feel like they’re hitting a wall. They’ve followed all the standard advice – worked longer hours, added more services, even joined mastermind groups – yet growth has stagnated.

That’s because working harder isn’t always the answer.

At some point, you have to stop doing more and start thinking differently. Instead of trying to push through the wall, it’s time to find the open door. And sometimes, it’s not about doing more at all – it’s about changing your mindset.

In this episode, Tim and Randy explain why giving yourself permission to think bigger is the key to real growth and why it’s crucial to surround yourself with people who are already where you want to be.

(Yeah, you already know – if you’re the smartest person in the room, you’re in the wrong room.)

They also share ways gym owners can break through self-imposed limits, work smarter, and adopt new strategies.

If you’re tired of doing more without seeing more, this episode is your permission to think bigger. Tune in to learn how a shift in mindset can help you scale your gym without adding more hours to your workweek.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Importance of mindset in business growth (00:58)
  • Making quantum leaps instead of incremental progress (02:10)
  • "Permission to think bigger" (03:38)
  • Working differently vs. working harder (05:42)
  • The mindset shift around money (07:53)
  • Moving from self-employed to business owner mindset (13:44)
  • How belief shapes your financial reality (17:56)
  • Introduction to the Iron Circle (21:16)

Additional Resources:

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- An app designed for semi-private training - Semi Private Pro 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle 

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Built To Grow Fitness BusinessBy Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten

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