This week on RealTrending, Tracey Velt talks with the “queen of real estate video” Glennda Baker, of Glennda Baker and Associates at Coldwell Banker Realty in Atlanta. Tracey and Glennda dive into how social media and video content have transformed her 33-year real estate career, from building authentic connections through video to attracting clients who have never even met her in person.

Glennda shares her journey from terrible YouTube videos in 2016 to becoming one of the most recognized voices in real estate, and how AI production tools have totally transformed her short form content game.

Here’s a glimpse of what you’ll learn:

How consistency beats perfection when building your social media following

Why posting the "struggle" stories performs better than just success highlights

The client who went from TikTok follower to closing in just 53 days

How 67% of her business now comes from referrals and repeat clients influenced by her online presence

Why agents need to embrace AI and answer engine optimization to stay competitive

The three moves every agent should make to get started on TikTok and Instagram

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The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.