In this episode, Luke dives into the concept of "Go Day", the day that marks the beginning of the busy season for vacation rentals each year. He discusses how Go Day is crucial for setting the tone for the rest of the year. He shares advice on what property managers should expect during busy season and what kind of occupancy to aim for. Luke also breaks down the different "personalities" of each month throughout the year. 

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For more information on how to get into short term rentals, read Avery Carl's Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties

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