Welcome to "Marketing Insights by Third Eye" with your hosts, Camille and Phillip. Join us on a journey through the intricate world of marketing as we uncover the unspoken truths and hidden motivations that shape the industry.

In this episode, Camille, a seasoned marketing strategist, and Phillip, a sharp-witted business analyst, fearlessly unravel the complex dynamics behind ESG ratings and their profound influence on the stock prices of public companies. Delve into the intriguing discussion as they shed light on the real reasons why many corporations are embracing "woke" marketing themes in their campaigns, dissecting the intricate connections between societal narratives, consumer behavior, and financial performance.