In this episode of Marketing Vanguard, Jenny Rooney speaks with Fara Howard, CMO of GoDaddy, about the company's return to the Super Bowl after an eight-year hiatus. Fara shares insights on GoDaddy's evolution beyond domains, their AI-powered product Airo, and their innovative partnership with actor Walton Goggins, demonstrating how they're helping small businesses thrive in the digital age.

Episode Highlights:

• GoDaddy's evolution from domains to comprehensive digital solutions
• The impact of AI through GoDaddy Airo on small businesses
• Behind-the-scenes look at Super Bowl advertising strategy
• Partnership with Walton Goggins and authentic storytelling
• The role of AI in modern marketing operations
• Building sustained campaigns beyond major media moments
• Measuring success in the digital age

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