Business-First Creatives

Going From Side Hustle to Structured Business Starts With Better Emails with Christi Dorsey


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What if your side hustle wasn't just extra income, but the most creatively fulfilling part of your life? In this episode, I’m sitting down with Christi Dorsey, a nutrition expert, food science consultant, and full-time government professional. We talk about what it really looks like to build a thriving consulting business alongside a 9–5.

Christi isn’t new to entrepreneurship. She’s been running her consulting company, Taste Symmetry, for over a decade. But as her business evolved, her systems and client communication needed to evolve with it. That’s when she joined Email Like You Mean It to overhaul her customer journey and finally build backend systems that matched the elevated experience on her new website.

Find It Quickly

00:24 - Meet Christi Dorsey

03:21 - From nutrition degrees to global food safety work

07:20 - The “1099 Queen”

10:18 - Why she decided to expand her business again

11:40 - Why she joined Email Like You Mean It

15:13 - Her Foundation Experience offer explained

23:00 - Rewriting her client emails from scratch

25:47 - The offboarding email and the power of repeat business

29:03 - What she’s working on next in her systems

40:05 - Why “my emails are fine” might be holding you back

Mentioned in this Episode

Email Like You Mean It

Systems in Session

Connect with Christi

Website: tastesymmetry.com

Instagram: @tastesymmetry

LinkedIn: linkedin.com/company/taste-symmetry

Mentioned in this Episode

Email Like You Mean It

Systems in Session

Connect with Christi

Website: tastesymmetry.com

Instagram: @tastesymmetry

LinkedIn: linkedin.com/company/taste-symmetry

...more
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Business-First CreativesBy Colie James

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